Moments sell the bottle
People rarely shop for a category. They shop for a Diwali gift, a Friday with friends or a quiet peg at home. Brands that show up for the moment get found.
What India drinks, beyond the bottle
Insights for drinks brands and licensed retailers on how India discovers, chooses and gifts a bottle, from the team behind Talli.
Partner with TalliRead the insightsOne country, 36 rulebooks
Alcohol in India is a state subject. Every state and union territory sets its own rules on age, sale and advertising, so a national plan is really 36 local ones.
36states and union territories, each with its own excise rules
6dry states and territories where nothing is listed or promoted
30states and union territories where licensed shops can partner with Talli
25+the age Talli asks of everyone, the strictest in the country
What we see from the Talli side
Talli helps adults find the right bottle and the licensed shop near them that stocks it. Here's what that teaches us.
Compliance is the product
Every listing respects the visitor's state: legal age, dry areas and licensed shops only. For a brand, that means reach without regulatory risk.
Discovery starts on the phone
India searches, compares and decides on mobile before stepping into a shop. The shelf now starts on a screen.
Work with Talli
Two ways in, depending on which side of the counter you're on.
For drinks brands
Get your bottles found by adults across India, in the states where you can legally be seen.
Partner as a brandFor licensed retailers
Put your shop on the Talli map so nearby buyers know you stock what they want.
Become a retailer